We moeten véél vaker dom doen van Diesel

”To be stupid is to be brave. The stupid isnt afraid to fail. The stupid know there are worse things than failure… like not even trying.” Aldus een deel van de nieuwe filosofie van het internationale, van origine Italiaanse kledingmerk Diesel. Een beetje Just Do It, à la Nike eigenlijk. Diesel heeft een leuke campagne bedacht, althans, hun reclamebureau Anomaly London: de “Be Stupid“-campagne. In de overlees meer erover, hierbij enkele printuitingen. Consumenten moeten meer risico’s nemen in het leven, hoe gevaarlijk ook, eigenlijk. Maar pas toch maar op. Op de site van TIR meer voorbeelden.

Diesel Stupid Philosophy

Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the worlds greatest deflator. The world is full of smart people. Doing all kind of smart things… Thats smart.

Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains…
but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all. Smart may have the plans… but stupid has the stories.

Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks… Its stupid.
To be stupid is to be brave. The stupid isnt afraid to fail. The stupid know there are worse things than failure… like not even trying.

Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant.

So, BE STUPID

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