Rel! Tussen de aartsconcurrenten Adidas en Nike. Adidas lanceerde (KLIK HIER OM TE ZIEN) zojuist een leuk door een Nederlands reclamebureau gemaakt spotje (bureau heet 180 Amsterdam), met daarin –zie illustratie- de claim dat hun F50 Adizoro schoen de top-schorende schoen van de 2010 FIFA Wereld Cup is. Maar aartsconcurrent Nike betoogt dat op haar schoenen overall de meeste goals zijn gemaakt. Adidas’ spotje zal overal in Europa op tv te zien zijn. En dus nu al via Reclamewereld.blog (en uiteraard de bron, site Campaign). Méér over de doelpuntenclaims van de kemphanen (in het Engels) in de overlees.
However, Nike has claimed that in terms of goals scored by which brand overall, (excluding own goals) Nike netted 62, Adidas 61, Puma nine, other 11 (143 goals). Nike said that there were two own goals that were scored by Adidas boots. Including these, this put Adidas at 63, Nike 62, Puma 9, Other 11 (145 goals). A Nike spokesman also pointed out that eight of the players on the pitch for Spain in the final against Netherlands wore Nike, including Iniesta who scored the winning goal wearing Nike CTR360 Elite Series boots. Adidas, an official partner of the FIFA World Cup, kicked off its World Cup marketing activity with an ad starring world player of the year Lionel Messi, alongside David Villa and Zinedine Zidane, called ‘Fast vs Fast’, in May. The launch coincided with the launch of the F50 Adizero boot, and was supported by a ’50 Days of Fast’ Facebook push, which features Messi, and other footballers such as Kaka, De Rossi, Simao, Ballack and Gourcuff, giving insights on how they think football has developed over the years to become a faster game. Aldus het bericht van Campaign.
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