Microsoft gooit niet alleen verschillende commercials in de strijd tegen Apple, maar vanaf nu ook fraaie printavertenties voor magazines en buitenreclame. Het thema is steeds weer Windows versus Walls/Life without walls. Via Windows is alles en iedereen connected, grrrr (via Apple een stuk minder is dan de terechte conclusie). Zie meer van de gloednieuwe beelden van de printcampagne op de Microsoftpers-site (lange tekst van die tweede advertentie in de overlees, in 't Engels) 
“This epic struggle explains why we make what we make and do what we
do. The thing that gets us out of bed every day is the prospect of
creating pathways above, around and through walls. To start a dialogue
between hundreds of devices, billions of people and a world of ideas.
To lift up the smallest of us. And catapult the most audacious of us.
But, most importantly, to connect all of us to the four corners of our
own digital lives and to each other. To go on doing the little stuff,
the big stuff, the crazy stuff and that ridiculously necessary stuff.
On our own or together. This is more than software we’re talking about,
it’s an approach to life. An approach dedicated to engineering the
absence of anything that might stand in the way…of life. Today, more
than one billion people worldwide have Windows. Which is just another way of saying we have each other.” (via The Inspiration Room)
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